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The rise in smartphone technology has bred a new form of addict; the one who can’t get off their phone, who is constantly absent and barely responsive in the real world, paying all attention to those of the virtual; on social-networks like Facebook and Twitter, texting via instant messaging like WhatsApp or Telegram, and even hooked to playing games like Temple Run, Candy Crush, and The Simpsons: Tapped Out but to name a few.

Luckily, there are people out there who still rank real-life social situations as a higher priority than those on their phones, and bonus points – they’re girls!

Rachel Samples and Jacquie Greco of Syracuse University have Tock it upon themselves to try and come up with a mechanism to tackle the issues at stake; like becoming obsessed with your online profiles, or losing the ability to form real-life relationships…

tock app


What they’ve come up with is ironically another app! But don’t turn away or shake your head just yet! The girls beckon you to engage to disengage.

Tock is a new app with a clear message for those addicted to using their phones. To make the process of hijacking your phone a lot easier to reconcile with, the girls have come up with an interesting little plan which takes the form of a game so to speak. Basically you tap into Tock and compete against your friends for who can stay the longest without giving in to smartphone activity. Thus, you engage to disengage, and under time, gaining points for every tick Tock of the clock.

Currently only developed for IOS, we hope the girls will consider building an Android version down the line. SOS!


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